SEO Strategy
Technical audits, keyword direction, content systems, and practical plans that improve visibility and quality.
Joshua DeGrasse-Baumann
Hi! I'm Josh.
SEO Strategist • Data Enthusiast • Developer
I help businesses improve search visibility, data quality, and digital execution through thoughtful strategy, clean implementation, and practical experimentation.
what I do
Focused on the parts that move the needle
Analytics & Measurement
Google Analytics, Tag Manager, and reporting systems that help teams make better, faster decisions.
Web Development
Clean, performant websites and tooling that support content, conversion, and sustainable growth.
Programmatic SEO
Data-driven systems and automation ideas that let content teams scale with quality and control.
recent work
Featured writing
Notes on SEO, analytics, web development, and digital strategy.
SEO Data Visualization Guide
Learn how to choose the right data visualization for SEO reporting. This guide covers charts for traffic trends, keyword analysis, attribution, and executive SEO dashboards.
Why Is Google Adding SRSLTID To My URLs?
Seeing a strange srsltid parameter on your URLs in Google Search? Learn more about what this parameter means and if it's hurting your SEO.
How to Scrape People Also Ask Questions With Screaming Frog
Learn how to use Screaming Frog to scrape People Also Ask questions directly from SERPs.
all posts
A full archive of ideas and experiments
SEO Data Visualization Guide
Learn how to choose the right data visualization for SEO reporting. This guide covers charts for traffic trends, keyword analysis, attribution, and executive SEO dashboards.
Why Is Google Adding SRSLTID To My URLs?
Seeing a strange srsltid parameter on your URLs in Google Search? Learn more about what this parameter means and if it's hurting your SEO.
How to Scrape People Also Ask Questions With Screaming Frog
Learn how to use Screaming Frog to scrape People Also Ask questions directly from SERPs.
Quick Google Site Search Bookmarklet
Copy my free site search bookmarklet to make site searching a little less painful.
Redirecting Contact Form 7 Forms
Contact Form 7 has deprecated support for its built-in redirection solution. Learn how to recreate it with JavaScript and PHP.
8 Lesser Known Facts About Google Analytics Sessions
Google Analytics does some weird stuff, man.