about

Hello. I’m Josh.

I’m an SEO strategist, data enthusiast, and developer focused on helping teams turn messy information into useful decisions and better digital experiences.

I help businesses unlock their digital potential through strategic SEO, data analysis, and web development. My work sits at the intersection of search visibility, analytics quality, and practical implementation.

At the moment, I work as a Lead SEO Strategist at Fire&Spark, where I focus on building search strategies that support sustainable growth and better measurement across marketing stacks.

Before that, I spent time helping teams improve technical SEO, digital analytics, and content systems. I’m especially interested in the way clean data, thoughtful planning, and good web execution can compound over time.

Rocket Clicks
Fire&Spark
TRK Creative
what I do

A practical mix of strategy and execution

SEO Strategy

Technical audits, content planning, and implementation roadmaps for teams that want sustainable search growth.

Analytics

Google Analytics and GTM setup, event design, and reporting systems that help teams understand what’s really working.

Web Development

High-quality implementation for sites that need clarity, performance, and better long-term maintainability.

Programmatic SEO

Systems that pair data with structured content so search strategies can scale without losing quality.

experience

Where I’ve been

  • Lead SEO Strategist
    Fire&Spark Current

    Helping marketing teams build smarter search and measurement systems across a wide range of client work.

  • SEO & Digital Strategy
    Rocket Clicks Prior

    Delivered SEO solutions and digital marketing strategy for diverse client portfolios with a strong focus on measurement and implementation.

recent articles

A few recent notes

SEO Data Visualization Guide

SEO Data Visualization Guide

Learn how to choose the right data visualization for SEO reporting. This guide covers charts for traffic trends, keyword analysis, attribution, and executive SEO dashboards.

Why Is Google Adding SRSLTID To My URLs?

Why Is Google Adding SRSLTID To My URLs?

Seeing a strange srsltid parameter on your URLs in Google Search? Learn more about what this parameter means and if it's hurting your SEO.